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Finding Australia's Strongest Coffee

Finding Australia's Strongest Coffee

Posted on June 17 2022, By: Jason J

Finding Australia's Strongest Coffee

Renowned as the birthplace of the flat white, our nation's love of coffee often surprises global visitors - but where can you find arguably Australia's strongest coffee?

Despite taking quite the hit in recent years thanks to ongoing lockdowns and density limits, the national coffee trade here in the Land Down Under is still kicking some serious goals. First developed from cafés owned by Greek and Italian migrants after the post war immigration boom, Australian coffee culture has grown to become a nationwide obsession.

In fact, over the last decade Australia’s coffee imports have more than doubled, likely fueled by the booming cafe industry and an ever-increasing appetite for all things caffeine. As a nation, we seem to love nothing more than heading out for a smashed avo and latte on a Saturday morning - especially now that we’re allowed to again.

Nevertheless, foreigners are often perplexed when it comes to defining what Australian coffee culture is in simple terms. With brews such as the ‘Melbourne Magic’ and Perth’s ‘Long Mac’ baffling even interstate visitors, how can one define our nation’s relationship with coffee, and where are the strongest brews found?


What Australian Coffee Culture Is All About

Australian coffee comes in smaller sizes, higher prices, and is much stronger than American coffee. While Americans love the sugary extravagant coffee beverages such as fancy frappes or macchiatos, Aussies tend to keep it simple and prefer coffees such as long blacks or flat whites.

Although we’re big fans of importing the stuff from the likes of Colombia and Brazil, Australia is rapidly developing its own coffee production lines. In the Land Down Under, coffee is grown in tropical conditions on the Atherton Tableland in Far North Queensland, and in subtropical conditions in South East Queensland and North East New South Wales.

From there, the beans often make their way to many of the famous Australian coffee roasters, who go on to put their own signature stamp and flavour on their beans of choice. Although big names can often be found on the shelves at Woolworths and Coles, a growing number of Aussies are choosing to ‘shop local’ and purchase their beans from their local roasting house.

In addition, it’s worth noting that a fresh roast guarantees a full optimisation of flavours to be experienced in your cuppa. When coffee beans are kept unused for a long time after they’ve been roasted, they begin to lose all of their naturally intense flavours and will soon taste more bland and watery. For Aussies who purchase from their local roasting houses, they’re not only keeping this economy pumping, but they’re usually rewarded with a better brew for their efforts.

Unsurprisingly, some of Australia’s biggest names in coffee come from Melbourne. As the city is at the cutting edge of sourcing, roasting and brewing specialty coffee with filter-style brews and single origin espresso on many cafe menus, industry giants such as St Ali, Small Batch and Industry Beans all call Victoria’s capital city home.

Let’s not forget that Melbourne is also the birthplace of the ‘magic’. For the unfamiliar, magic coffee is a distinctly Victorian invention that consists of 130ml of steamed milk over a double ristretto (30ml). For years, magic coffee was more of a hipster drink, but it is now considered to be much more mainstream.

However, that doesn’t mean that the rest of the nation isn’t producing beans of the same calibre. Sydney’s Sample Road is a fan favourite thanks to its signature house blend that has a Cherry Ripe-style flavour, while Mecca Road is another New South Wales based roaster famed for its orange, honeycomb and chocolate house offering.

While Brisbane’s coffee scene has been busy developing in line with the River City’s massive growth, it will soon have a new claim to fame: Australia’s strongest coffee. Coming in at almost three times stronger than Starbucks' dark roast and more than six times stronger than McDonald's coffee, for the first time Australian coffee lovers can now get their hands on Black Insomnia - the world’s strongest coffee. The best part? The nation’s operations will be headquartered right here in Brisbane.

Black Insomnia Coffee Is Coming To Australia

Whether your jam is a long black or a flat white, coffee culture in Australia is one of the largest and most unique in the world. If the average Australian consumes fourteen cups of coffee every week, then it’s important to make them count.
While Black Insomnia is an international company already booming in the United Kingdom, United States, South Africa, Germany, Canada and more, it’s also about to launch a new national base right here in Queensland. To receive updates or purchase coffee beans to use at home, get in touch with us today.